The Gohary Patterns

Imagine you’re walking down the street with your dog and stop at a pet store to grab some dry food. You walk in, and what you find is exactly what you expected: shelves of pet supplies, a friendly store owner, and checkout. That’s it. Nothing wrong with it — but also, nothing memorable. That’s the problem. Most pet stores offer the same experience. But what if your store stood out? What if customers walked in and felt something different — a sense of warmth, professionalism, and care that makes them come back again and again? That’s where branding comes in. In this blog, we’ll break down a complete branding strategy for pet stores — starting with the core assessment, then diving into customer strategy, social media tips, and how to build a brand that people actually remember.  Phase I: Assessment Before Branding Before creating visuals, logos, or slogans, you need clarity. That clarity comes from assessment — a necessary step, even if it's not the most exciting. We’ll cove...

The Art of Protection: Building a Japanese-Inspired Roofing Brand Why start with roofing? Honestly, I don’t even know. But whether you're launching a new roofing business or running an established one, there’s no doubt that a powerful branding strategy can be a game changer . So in this article, we’re going to craft a full strategy for a roofing brand — inspired by Japanese architecture and Samurai values . You’ll also get ideas for customer experience , social media , and advertising to help this brand stand out like no other. The Assessment Phase: The Foundation of All Strategy Before we jump into logos, visuals, and taglines, we need to pause for what I call the boring-but-essential part : assessment. These 5 simple questions lay the groundwork for everything else: 1. Who is the Target Audience? Anyone with a roof who’s also drawn to Japanese culture and aesthetics . Ideally, they’re within your service range, appreciate design, and seek meaningful, expressive home upg...