Posts

Carnival of Crust

Image
  Carnival-Inspired Pizzeria Brand Pizza night should feel like a memory, not a routine.  Too many pizza chains rely on standard boxes, generic interiors, and flat experiences. It’s pizza—but without personality. This brand flips that. We're creating a family and friends–friendly Italian pizzeria infused with a carnival spirit . It’s not about clown costumes or gimmicks — it’s about bringing energy back to dining: bright lights, bold flavor, and playful rituals designed for all ages. This strategy is built around The Jester archetype , helping us build a space that’s lighthearted, communal, and irresistibly fun. Whether you're with toddlers, teenagers, or twenty-something friends, every visit feels like a mini celebration. This breakdown covers: Target Audience Brand Strategy Unique Selling Points Social Media Plan Customer & Retention Strategies But before that — let’s get grounded in the why.  Phase I: Assessment Before any creative visua...
Post a Comment
Read more

Seen

Image
  Why SEEN Is a Different Kind of Eyewear Brand In a market full of bold, decorative glasses, SEEN does the opposite. This is a brand built around frameless design, minimalist aesthetics, and high-precision materials . It’s not made for trend followers. It’s made for people who care about clean structure, timeless design , and products that quietly do their job — without being flashy. This article walks through the full branding strategy for SEEN, covering customer insight, product positioning, brand values, and content ideas. Phase 1: Assessment Before working on the visual identity or social media plan, we start with a simple question: Does this product solve a real need? However, This phase boring but it helps define who the product is for and what problems it actually solves; so without further due lets start...  Who Is It For? SEEN is designed for people who prefer clean, minimal, and practical design over expressive or decorative style. These include: Designers...
Post a Comment
Read more

The Footnote

Image
  A Different Kind of Travel: Branding Strategy for a Historical Expedition Agency Most travel agencies sell the same promises — relaxation, luxury, and escape. Beaches, cocktails, five-star rooms. But not everyone is looking for that. Some people want something more, something immersive, difficult, and meaningful. They’re not chasing comfort. They’re chasing context. This brand is built for them. In this article, we’ll break down the branding strategy behind a fictional travel agency focused on historical expeditions — journeys designed to take travelers deep into the heart of real-world history. Less like a vacation, more like a mission. We’ll explore the target audience, core values, brand challenges, and emotional logic behind the concept — all before getting into visuals or aesthetics. But first, we have to ask the right questions: Who is this actually for? What problems is it solving? What kind of value does it bring to the table? And what’s driving the cus...
Post a Comment
Read more